About

Originally from Sweden, Helena Palazzi is a photographer and visual artist based in Kingston, New York.

In 1993, Helena moved to Italy, where she co-founded a photography and art studio while studying at the Academy of Fine Arts Pietro Vannucci in Perugia. Her years in Italy established the artistic foundation that continues to inform her work today.

In 1998, she relocated to New York City to pursue a career in fashion and commercial photography. Over the next two decades, Helena collaborated with leading brands, designers, magazines, and creative agencies, developing a distinctive style recognized for its authenticity, elegance, and attention to detail.

Today, Helena is the founder of Yellowhouse Production, a boutique photography studio specializing in executive headshots, personal branding, commercial lifestyle photography, and editorial portraiture. She works with entrepreneurs, executives, creatives, and businesses throughout the Hudson Valley and beyond, creating imagery that is polished, approachable, and genuinely reflective of the people and brands she photographs.

Drawing on more than twenty-five years of professional experience, Helena combines technical expertise with an artist's eye, creating photographs that are both timeless and deeply personal.

What we do

At Yellowhouse Production, we believe great photography begins with connection. Every session is thoughtfully planned, relaxed, and tailored to reflect who you are and what you want to communicate.

• Executive & Corporate Headshots
  Professional portraits for executives, teams, and organizations that project confidence, approachability, and credibility.

• Personal Branding
  A collection of authentic, versatile images designed for entrepreneurs, creatives, consultants, and small business owners to use across websites, social media, marketing materials, and press.

• Editorial & Lifestyle Portraits
  Natural, engaging portraits that tell a story—perfect for artists, authors, publications, and anyone looking for imagery with personality and depth.

• Commercial Photography
  Custom photography for businesses, including products, interiors, hospitality, and visual content that helps brands stand out.

• Fine Art Portraits
  Thoughtfully crafted portrait sessions with a more artistic approach, created for individuals and families who value timeless imagery.

Every image is professionally retouched with a light hand, preserving authenticity while ensuring a polished final result.

Whether you're refreshing your professional presence, growing your business, or celebrating a milestone, our goal is to create photographs that feel effortless, genuine, and unmistakably you.